Read George Silverman's Word-of-Mouth Marketing Blog on Word-of-Mouth Marketing, researching your market through focus group and accelerating your customers' decision cycle: Click Here
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Word-of-Mouth Marketing
will Multiply Your Sales
We have a passion for helping our clients develop the best products, services and offerings, then helping these products and their customers win big.
We believe that the best way to do this is through decision acceleration.
A major tool in helping our clients' products win is our expertise in developing word of mouth campaigns. Word of mouth is the most powerful force in the marketplace, and it can be harnessed in dozens of ways to multifold the sales of deserving products and services,
We have invented and developed many ways of researching the decision process and word of mouth, primarily through face-to-face and telephone focus groups (our founder invented telephone focus groups ). Click here for articles on qualitative research.
At this site, you will learn:
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How to pinpoint overlooked opportunities for your product.
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How to identify gaps in your marketing that are holding back your product.
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How to use the key factor in product success (it isn't what you think) to multiply the sales of your product 100-1000%. (It's decision acceleration.)
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How to use the impact of word of mouth to establish a sustainable competitive advantage.
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How to use telephone focus groups and other qualitative research to zero in on your customers' decision.
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How to exceed even your own optimistic projections.
Speeches and Workshops
Have George Silverman deliver keynote speeches or conduct workshops on word of mouth marketing, customer decision acceleration and other subjects.
Articles that give you a true competitive advantage:
Word
of Mouth Marketing
How
to harness word of mouth
Decision
Acceleration
Dominate your market by accelerating your customers'
decision process.
Qualitative
Research (Focus Groups):
Advanced articles on Telephone Focus Groups, Face-to-Face
Focus Groups and Online Focus Groups. Particularly
how to research your customers' decision process
and how to research word of mouth.
Description of services and products
About our company
What is Market Navigation?
Market Navigation, Inc. was founded in 1979 to provide clients with more effective approaches to marketing based on an understanding of the psychology of the customer decision process and word of mouth.
George Silverman, President/CEO & Founder
We'd be happy to
send further information, answer any questions
or respond to comments.
URL of this document: http://www.mnav.com
We respect your privacy and will never share your e-mail address or any other data. You can unsubscribe at any time.
