Welcome to the
Pharmaceutical Marketing
Word-of-Mouth Marketing Center

Open Letter to Pharma CEOs. This has been causing quite a stir. Can't say more at this point.

How to Market to Overloaded Physicians -- Who Just Won't Pay Attention. You will need Acrobat Reader. Click here for info on how to get Acrobat Reader, or to download and print PDF files.

How To Harness Word Of Mouth
In The Pharmaceutical Industry

Subscribe to our pharmaceutical market strategy newsletter, the Market Navigator -- Pharmaceutical Edition. It will show you how to increase the ROI of your marketing.

Upcoming articles:

The Old vs. the New Marketing -- Why the old methods are failing. What the new methods are.

How the Little Decision Bumps Compound Into Huge Barriers -- Why you market to 100,000 physicians and get results from only a tiny handful. The good news is that you can multiply your results by spotting only a few bumps, barriers, bottlenecks and brick walls.

A Tale of Two Seminars -- How to tell which seminar designs will actually attract physicians and cause prescribing.

10 Fatal Mistakes Pharmaceutical Marketers Make -- Year After Year, Product After Product.

Reinventing Pharmaceutical Marketing. Pharmaceutical firms are looking at the wrong variable, brand choice. What they really should be looking at.

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