I keep your people entertained while they learn, by illustrating my points with magic and illusion that will keep them talking for years.

Your audience will learn how to construct a powerful, results-oriented marketing program using the word-of-mouth techniques that really work. Participants go away with a new marketing toolbox. They will be able to increase marketing effectiveness, while cutting its budget. In all of these programs, the emphasis is on the audience taking away practical approaches and steps that directly apply to their marketing situations and their lives.

George usually conducts a telephone focus group with people who will be attending your event, so that he can tailor his presentation to your audience.

Market Navigation, Inc.
137 East Townline Road
Nanuet, NY 10954
845 624-0633

Word-of-mouth marketing speaker

Have George Silverman
speak on:
How to Harness the Awesome Power of Word-of-Mouth Marketing

Keynote: The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth

Your audience will learn:

• What's really working right now: how to use the hottest methods in marketing today.

• How to sort out all of the Word-of-Mouth Marketing methods and design a campaign that will work in their situation.

• How your customers will distinguish your product in the age of information overload. What is getting a lot of attention -- but really isn't working.

• How to avoid the pitfalls of word-of-mouth marketing.

• How to replace outdated methods with new WOM marketing strategies.

• Plenty of specific tools, methods, tips and examples.

Offered as a keynote or workshop. Also offered as a one or two day private confidential consultation internally at company sites. This latter has produced some record-breaking sales increases.  

Summary: Our business and professional lives are limited by the myths, illusions, habits and assumptions we make. In this amusing and enlightening program, George gently shakes up our complacency through a series of magical illusions (George is regarded as one of the leading 150 close-up magicians in the world. He regularly conducts workshops for magicians). Then, he questions some of our most compelling marketing assumptions, such as the ideas that salespeople and advertising actually sell products, that we have to make noise to get through the clutter, that customers are buying your product, that the marketplace is the same as it was five years ago. Most importantly, after opening people's minds, he suggests powerful new ways of approaching marketing in general and life itself, that take the audience beyond conventional thinking to reach new heights. This program will both shake up and inspire your audiences to approach marketing with fresh perspectives. No one will ever approach marketing in the same old traditional way again.  Custom tailored to your audience via focus groups, interviews and/or email questionnaires.

Whoosh-ology: How To Use Decision Acceleration As The Secret Weapon To Dominate Your Market.

George Silverman, is the author of The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth (AMACOM). He is a recovered and reformed psychologist. His primary interest is in word-of-mouth marketing, decision-making and persuasion. He is the inventor of the telephone focus group, co-inventor of the peer word of mouth group -- widely acknowledged to be the most powerful marketing method ever developed in the pharmaceutical, agricultural and medical device industries. He has successfully used word of mouth techniques to accelerate purchase decisions for some of the most successful products ever introduced, including the VCR, the automatic teller machine, the Trac II razor, the NordicTrack and many of the most successful pharmaceutical launches in history. He is a past Treasurer and Board member of the Qualitative Research Consultants Association (QRCA), and has been Chairman of its Professionalism Committee.