Word-of-Mouth Marketing Articles

For the best information on Word-of-Mouth Marketing, see George Silverman's book "The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth."

• Disturbing Memo to Marketers about Word-of-Mouth Marketing

• How to Harness the Awesome Power of Word of Mouth.
  Reprint from Direct Marketing Magazine

• How To Harness Word Of Mouth In The Pharmaceutical Industry

• How to Harness Word of Mouth: Guide To Peer Selling,
  Why it's the most powerful force in the marketplace, and how to use customer seminars to harness it.

• Viral Marketing

• What Exactly Does A Word-of-Mouth Campaign Look Like?
  Here are the elements of a typical Word-of-Mouth Campaign

• How  – and why – to Research Word of Mouth
  Reprinted from Quirk's Marketing Research Review

• The Decision Matrix This is the correct version of the Decision Matrix which is incorrect in the first printing of the Secrets of Word-of-Mouth Marketing book.